A Better Toilet

For A Cleaner World

“Problems Too Disgusting to Solve”

by | Mar 19, 2015 | 0 comments

A recent article by Maria Konnikova on NewYorker.com tackles the topic of the hurdles effective, global sanitation faces on a perception level.  Put simply, people know and accept that we need to fix the world’s sanitation problem.  But when faced with implementing the proposed solutions into their own lives?  They go the route of disgust and avoid it all together.

“Feelings of disgust are often immune to rationality. And with good reason: evolutionarily, disgust is an incredibly adaptive, life-saving reaction. We find certain things instinctively gross because they really can harm us. Human secretions pass on disease. Noxious odors signal that your surroundings may be unsafe. If something feels slimy and sludgy, it’s likely a moisture-rich environment where pathogens may proliferate. Disgust is powerful, in short, because it often signals something important.

It’s easy, though, to be disgusted by things that aren’t actually dangerous.” – From Maria Konnikova’s NewYorker.com article “Problems too disgusting to Solve

It’s an excellent and fascinating read. To read Konnikova’s article in its entirety, click here.


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